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Product Trade Dress
Product Trade Dress Color Palette
SILVER LINING is the primary color used on all Carestream products. It was chosen for its clean, contemporary look.
KNIGHT'S ARMOR is the secondary color used on products. It complements SILVER LINING and is used in “high-touch” areas to help mask dirt caused by frequent contact.
CARESTREAM ORANGE is used as an accent color which establishes strong brand ownership and visually speaks to our brand’s personality – cool, current, creative and professionally hip.
Printing Specifications
Both SILVER LINING and KNIGHT’S ARMOR are custom-mixed colors that are proprietary to Carestream. In rare cases, you may need to reproduce SILVER LINING or KNIGHT’S ARMOR in printed material – an illustration of a product for instance. The PMS equivalent, CMYK and RGB breakdowns are noted here. These two colors have been reserved for PRODUCT USE ONLY and should not be used as part of the Caretream color palette when creating marketing materials.
| CARESTREAM ORANGE Pantone 158C |
SILVER LINING Pantone 428C |
KNIGHT’S ARMOR Pantone 425C |
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| C 0 | R 245 | C 2 | R 207 | C 0 | R 95 |
| M 61 | G 128 | M 0 | G 212 | M 0 | G 96 |
| Y 97 | B 37 | Y 0 | B 216 | K 0 | B 98 |
| K 0 | K 18 | K 0 | |||
| HEX #EE7623 | HEX #C1C5C8 | HEX #53575A | |||
Product Trade Dress
Follow these guidelines when preparing trade dress for ALL Carestream products. There is a precise size relationship between the Brand Product Mark and the product name. Please contact brand@carestream.com for help in developing Product Trade Dress for any new product.
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Carestream Brand Product Mark Primarily applied to products as a “domed label” to create impact and uniqueness. The Brand Product Mark can be screen-printed flat, depending upon application restrictions (i.e. high touch-point areas). The Brand Product Mark is ONLY reproduced using Carestream ORANGE. The Brand Product Mark is ONLY used for Product Trade Dress and is NOT approved for use anywhere else. |
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Neutral Space Used to visually separate the Brand Product Mark from the product-naming lockup and create a “left/right” product trade dress standardization. |
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Product-Naming Lockup |
THE BRAND PRODUCT MARK IS USED ONLY FOR Product Trade Dress AND IS NOT APPROVED FOR USE ANYWHERE ELSE.
To ensure brand consistency across our portfolio of products, ALL Product Trade Dress is designed by the Carestream Corporate Design Team.
